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Link building is an integral part of any SEO campaign and it's also the hardest. Getting high-quality links should be a top priority for any website. We're going to talk about link building as in-depth as we can get without getting too black hat.

There's really no secret to link building but there are strategies you can take that can cut some time that it'll take to get ranked. You'll see tons of ads for backlink services online and if you don't know much about the theory behind link building, chances are you'll settle for a low-quality service which is borderline spam.

Google takes its algorithm very seriously. If you aren't playing within their rules, they'll let someone who IS into the top ranking spots.

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