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Part 1: What is link building?

Part 1: What is link building?

Link building is the process of building bridges between your website and others. It’s important because we gain credibility in the eyes of Google with the higher the quality websites linking back to ours. Google sees it as “this website must be really good if all of these other reputable websites are linking to it”.


If you'd like to add some local marketing to your methods, you'd might like to try out Flyer Distribution so that you can get customers offline as well as online!

Why is it important?

Link building opens up other ways people can reach your website. You’re going to get more traffic as well as rank higher on search engines. Over time your links will add up and reinforce your websites dominant position on the search engines. 

Eventually, you’ll be getting tons of organic traffic depending on which keywords you’re able to rank for. Every new keyword you try to rank for should be much easier than the last since it creates a snowball effect.

Link building is a slow process that develops over time. Some people will recommend black hat link building techniques which are just abuses of the system that are still under the radar. Once Google catches on, your site and your business will take a huge hit.

White hat link building is the process of earning links from reputable websites.

Where to get your first backlinks? 

You want to get high-quality links because they're worth more and will push our rankings higher. The highest tiered links will come from guest blog posts. Basically, you'll write a blog post for another high authority blog in exchange to have them link back to your website.

It's a good referral in the eyes of Google. Eventually, you'll want to have a lot more backlinks and this method doesn't really give us that. Hence, we go to blog commenting. We'll look for blogs and articles that are relevant to what we're linking back to. We'll have to add a thoughtful blog comment and then insert an anchor link to point back to your website.

No Follow vs Do Follow links

Certain websites like Reddit and Quora have no follow tags on all of their links. This means that Google won't respect these links as much as Do follow links. This is the case with lots of sites.

The main thing is to have a good combination of both no follow and do follow. No follow links still bring traffic to your site and so you shouldn't feel so bad getting them.

If you're interested in learning more about marketing, visit this blog to learn more.


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